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HFF Custom Rods - Fishing Equipment Store

Specialized Shopify store for custom fishing rods with advanced product configurator

Duration
3 months
Year
2024
Live site
Visit store
HFF Custom Rods - Fishing Equipment Store — storefront preview

Results

+89%
Custom Orders
+45%
Average Order Value
2.4s
Page Load Speed
+78%
User Engagement

Overview

Built a comprehensive e-commerce platform for HFF Custom Rods, featuring an interactive rod builder, detailed product specifications, and custom component selection. The site caters to both amateur and professional anglers with advanced filtering, technical specifications, and expert consultation booking system.

What we built

  • Interactive rod configurator
  • Advanced product filtering by specifications
  • Custom component selection system
  • Expert consultation booking
  • Technical specification database
  • Professional vs amateur product categorization
  • Video product demonstrations
  • Dealer locator integration

Technology

  • Shopify Plus
  • Liquid
  • JavaScript
  • CSS3
  • App Development
  • Klaviyo
  • POS
  • ReactJs
  • NodeJs
  • Remix

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